Who We Are
HDFC Loan Support is an independent loan advisory and facilitation platform founded in 2015. We help individuals, families, and businesses navigate the complex world of credit by connecting them with the right financial products from leading banks and NBFCs across India.
We are not a bank. We are your financial partner — offering unbiased advice, end-to-end application support, and post-disbursement assistance so you can focus on your goals while we handle the paperwork.
Over the past decade, we have facilitated over ₹500 crore in loans for more than 50,000 customers across 200+ cities in India.
Our Mission
To democratise access to credit in India by making the loan process transparent, fast, and accessible to every citizen — regardless of their financial literacy or background.
Our Vision
To become India's most trusted loan advisory platform — empowering 1 million families by 2030 to achieve their financial goals through smart borrowing and expert guidance.
Our Values
Transparency in every interaction, customer-first thinking in every decision, and integrity in every recommendation. We never push a product that isn't right for you.
What We Offer
Comprehensive loan support across every stage of your borrowing journey
Loan Eligibility Check
Instantly check your eligibility across multiple lenders without impacting your CIBIL score. Get a realistic picture before applying.
Product Comparison
We compare interest rates, fees, tenures, and features from 30+ banks and NBFCs so you can make an informed, confident choice.
Application Assistance
Our advisors help you prepare and submit a complete, error-free application — maximising your approval chances and speed.
Document Collection
Doorstep or online document pickup available. We ensure all KYC, income, and property documents are in order before submission.
Approval Tracking
Real-time updates on your loan status at every stage — from document verification to final sanction and disbursement.
Post-Disbursement Support
Assistance with EMI setup, prepayment queries, balance transfer options, and top-up loans throughout your loan tenure.
Our Leadership
Experienced professionals passionate about making credit accessible
Rajesh Kumar
Founder & CEO15+ years in banking and financial services. Former Senior Manager at a leading private bank.
Priya Sharma
Chief Operations OfficerExpert in loan processing and credit risk with over 12 years of NBFC experience.
Arun Mehta
Head of TechnologyBuilt fintech platforms for 10+ years, focused on secure, seamless digital lending journeys.
Sunita Desai
Head of Customer SuccessDedicated to ensuring every customer gets the right loan at the best terms with zero confusion.